- I loved it. I'd buy the movie or the book for my collection, if I haven't already done so. I'd watch/read it again and again.
- I really liked it. I wouldn't mind owning it.
- I liked it. If it was a movie and it showed up on TV, I'd watch it. If it was a book, I'd much rather borrow it from the library to read than own it.
- I didn't like it. If I bought it, I would want to return it.